Quick Look

	Opting in to Optimization
	by R. Jon MacDonald
	Find out more: $0.99 @ AMAZON
	With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands—those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.

Quick Look

Opting in to Optimization

By R. Jon MacDonald

Find out more:
$0.99 @ AMAZON

With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands—those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.

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