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Find Your Difference

By Austin McGhie

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If you are selling anything—a product, a service, an idea—you are a marketer, and this book is for you. Part exploration and part exhortation, it's a collection of observations, case studies, and hard-earned lessons. With humor and wisdom, McGhie makes the case for identifying your difference, highlights the importance of being distinctive, points out the things that hold you back, and offers advice for creating real-world difference in business and in life…