
Quick Look
Don't Settle for a Seat
By Karrie Brady
As women, we're half of the population. Yet, in today's world, we make most of the purchasing decisions. We know what we want, how we want it, and when we're ready to buy. But the business world—particularly anything sales related—wasn't designed with our strengths in mind. If you're not the stereotypical car dealer or Wall Street wolf, it's easy to feel ill-suited for entrepreneurship. We've been told to be flashy, conniving, convincing. We should be rebels and risk-takers who always get the "win," no matter what.
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