
Quick Look
Renegade Marketing
By Drew Neisser
Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common.
Bktrck.com is a member of the Amazon Associates program and may earn referral fees from any sales made from items on that site.