
Quick Look
Niche, Please!
By Skyler Irvine
TikTok, YouTube, Facebook, Instagram. These words are enough to strike fear in the heart of any established business owner over thirty-five. But there’s good news for entrepreneurs overwhelmed by social trends in digital media: you don’t have to be an expert in every platform or hire a marketing intern. But this doesn’t mean your work is done. This book will show you how to build a lasting brand that survives downturns and thrives throughout change.
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