
Quick Look
Monsters
By Matt Rogers
Heidi Waters, CEO of billion-dollar startup Vitality+, is all the rage in Silicon Valley. Her company’s promises to roll out a neurochemical cure for caffeine-related anxiety are set to change the game, a godsend for anyone who’s ever got the jitters from upsizing their morning coffee order. There’s just one problem. There is no cure. The product doesn’t work.
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