Quick Look

	Friction Fatigue
	by Paul Dyer
	Find out more: $1.99 @ AMAZON
	Google and Facebook changed our way of life and unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales. Marketing expert Paul Dyer shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer.

Quick Look

Friction Fatigue

By Paul Dyer

Find out more:
$1.99 @ AMAZON

Google and Facebook changed our way of life and unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales. Marketing expert Paul Dyer shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer.

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