Quick Look
Productize
by Eisha Armstrong
Find out more: $0.99 @ AMAZON
This book first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to accelerate growth. It includes real-life case studies featuring professional services leaders who have successfully led their organizations to create more scalable services and products.

Quick Look
Productize
By Eisha Armstrong
Find out more:
$0.99 @ AMAZON
This book first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to accelerate growth. It includes real-life case studies featuring professional services leaders who have successfully led their organizations to create more scalable services and products.
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