
Quick Look
Getting Naked
By Joel Primus
Do you want to be an entrepreneur? Are you serious about starting a business? Joel Primus will show you how. From the small country town of Abbotsford to the skyscrapers of New York, this book shares the hard-learned lessons and captivating story of the start-up of Naked Boxer Briefs, a Nasdaq publicly-traded company that had A-list celebrity endorsements, raised over 17 million dollars, and sold its product in department stores around the world, including Nordstrom and Bloomingdale's.
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