
Quick Look
Entrepreneur to Author
By Scott A. MacMillan
Small business owners are struggling to stand out in authority-driven fields. They're losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business. Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren't confident in their ability to become an author…until now.
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