Quick Look

	Outsmart Your Brain
	by Steven Schuster
	Find out more: $0.99 @ AMAZON
	What motivates us into doing or avoiding things? Why do our predictions not reflect reality? Traditional economics claims humans are rational actors. But is this true? Think about the last time you bought something expensive; was that item really the best choice based on value and utility? We all fall prey to irrationality and biases and make decisions based on them. This contradicts the wisdom of traditional economics.

Quick Look

Outsmart Your Brain

By Steven Schuster

Find out more:
$0.99 @ AMAZON

What motivates us into doing or avoiding things? Why do our predictions not reflect reality? Traditional economics claims humans are rational actors. But is this true? Think about the last time you bought something expensive; was that item really the best choice based on value and utility? We all fall prey to irrationality and biases and make decisions based on them. This contradicts the wisdom of traditional economics.

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