Quick Look
Toy Monster
by Jerry Oppenheimer
Find out more: FREE @ AMAZON
From Boise to Beijing, Mattel's toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters…

Quick Look
Toy Monster
By Jerry Oppenheimer
Find out more:
FREE @ AMAZON
From Boise to Beijing, Mattel's toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters…
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